Conference prep

I’ve recently attended back-to-back conferences. For most introverts, conferences can be a grueling experience. I’ve found that the best way to get the most out of your conference, boost your confidence, and not die trying is to arrive well-prepared. Here’s how I get ready for a conference:

First, I get familiar with the conference and the venue. I look at who’s attending, sponsoring, or exhibiting. What are various tracks and sessions, and who’s speaking? Finally, what special events are taking place? Are there any must-see attractions?

Then I set some goals. Who do I want to meet? What do I want to be the outcome of these meetings? Are there people in my network who need to meet each other? Is there a particular topic or new technology that I can share with clients and colleagues?

Finally, I make a list of what I want to accomplish. And I make sure I bring everything I need, including business cards, contact information, and marketing materials. The last step is to set up some meetings ahead of time. I say “some” because sometimes the best encounters at conferences are spur-of-the moment.